Poster Boy vs. Museum of Modern Art

Poster Boy: Gone Fishin from kskill on YouTube

In February last year, New York’s Museum of Modern Art hired a guy called Doug Jaeger to design some subway ads for their most extensive and expensive advertising campaign ever. Rather than trying to fight against vandalartist Poster Boy and his razor-wielding buds (who would, inevitably, want to make some adjustments to the self-adhesive re-creations of the gallery’s most famous works), Jaeger recruited him. Dressed in official MoMA jackets, they were allowed total access and privacy to an entire subway tunnel-cum-gallery and Poster Boy relished the opportunity to freely cut and paste the advertisements.

Then Jaeger got fired from the museum.

While the conspiracy theorists had a field day declaring it an obvious and clever marketing attempt on MoMa’s part (an art museum hired a guy to get them publicity, then they fired him for getting an artist involved, which got them heaps of publicity), it’s only now that we get a sneaky peek at what went on the night P-Boy and Jaeger remixed the posters, thanks to a video by Keith Haskell, who we have to thank for a bunch of “spend time with Poster Boy”-type videos.

We’d love to know what you think went down in the MoMA/Jaeger/Poster Boy saga. See what Gawker, Juxtapoz and Vulture had to say about it, and let us know where you stand!