Stephen Doyle has been a prominent graphic designer and illustrator for over 20 years. He’s known for playing with shadow and perspective to create depth where there otherwise would be none. For a recent piece in the New York Times, Doyle’s unique brand of design was called upon to spell out pivotal words from a story on education. According to the headmaster at NYC’s prestigious Riverdale Country School, students should be graded on their character as well as their grades—he wants to see their gumption. “Grit” is one such thing he would like to grade students on.

In the video above, Doyle adds another dimension to the real world by angling blue tape and conturing it from precisely the right position to form the letters in the word. After he masterfully measures and stretches the tape, he’s left with the word GRIT sprawled across a school gymnasium, visible from just one angle. Despite being quite grounded, the word appears to be suspended in midair, hovering over those who walk around it. Another word from the article (CURIOSITY) can be seen here—it’s assembled in red and floats over lab coats and science-room skeletons.

The work of Stephen Doyle has been featured on everything from the cover of Metropolis magazine to Barnes and Noble shopping bags. He also designed the Grammy-nominated album cover for David Byrne’s ‘Look Into The Eyeball’, which employs holograms to create the illusion that the cover caricature of Byrne is winking, depending on which angle you look at it from. How’s that for grit?