If you cringe at the thought of seeing a McDonald’s on the Champs-Élysées (however white the golden arches may be) or Starbucks on the Great Wall, then you might be interested in teaming up with Brooklyn graphic designer/photographer/typography activist Molly Woodward. The mission: save the world’s unique vernacular typography.
For the last ten years it has been Molly’s personal mission to archive photographs of unique typography from around the world on her site vernaculartypography.com. Since its small beginnings in 2001, the site now houses over 5,000 images from places in the US, England, France, Italy and Japan.
The sad truth is that original typographic art is disappearing. Global companies and advertising giants are quickly diminishing typography to vanishing symbols of our art and culture. Think of 19th century shop names being covered over to open another KFC, or the old art deco signage for the Paris metro being replaced. The loss of unique and creative typography is endangered with the rise of globalism, and Molly wants to revive the tradition of creating new and exciting signage.
That’s where she wants you to get involved. To extended the archive and even help create new signs that relate to their environment, a Kickstarter campaign has been launched to raise funding. So if you’re feeling particularly inspired—or you’re just a huge anti-capitalist—click here to pledge some dollars.
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