From Modern Retailer to Digital Retailer
Retail is thriving for a new breed of fashion retailer—the kind that exists exclusively online.
Taking Back Retail is a new book by Portable founders Andrew Apostola and Simon Goodrich that outlines how traditional retailers and fashion brands can reclaim the ground they have lost to e-commerce over the past decade. Exploring everything from online video to Facebook commerce, Taking Back Retail is a comprehensive guide to setting any fashion brand in motion online.
Set to be published in digital and hardcopy format, Taking Back Retail will be released in conjunction with the assistance and support of the TFIA, Australia’s premier representative for the textile, clothing and footwear industries.
Taking Back Retail is officially launching in August 2013; sign-up now to find out about the upcoming release and to receive exclusive content and news.