I love Kanye West. I will probably always love Kanye West. But there are times such as these where Ye truly tests the bounds of that unconditional, and sometimes irrational love.

Yesterday Mr. West Tweeted, “I wrote the song Perfect Bitch about Kim.” Cue resounding, global, feminist gasp. The offending Tweet has since been removed without explanation, presumably as a retraction of the sentiment. But I’ve got to tell you Kanye, you’ve got over 8 million followers there, and “screengrab” is an actual functioning thing that exists on all computers. And all the kids are crazy about their screengrabs these days.

In many respects, I think Kanye is revolutionary; one of the remaining “artists” in what is fast becoming a vapid LMFAO-fest pop music landscape. He’s visionary, directional, and a flawless conductor of elements, with everything he touches coming together in a most perfect orchestral explosion, stimulating of the aural and visual, and sometimes even tactile. Kanye West, in my eyes, is the holder of an inimitable vision that has never produced anything short of brilliant.

But Kanye, man, you can’t be calling women “bitches”.

I fully comprehend that this isn’t the first time Kanye has referred to women with the demeaning moniker, and likewise am aware of rap and hip hop’s rich, controversial history and relationship with the word. But it’s really time for something to change, and maybe that starts with us as consumers and fans demanding more from our idols. In particular, I’d like to see Kayne West actually take the role of the revolutionary I have him tagged as, and use his insane, egomaniacal persona (and I mean that as the fondest compliment), to illicit change in the way men speak to women not only in music and pop culture, but in life.

The thing of it is, people are genuinely listening to Kanye West. And so it follows that Jesus who walks, the last prophet, has a responsibility not to call his girlfriend a bitch. And we in turn have a responsibility to call him out for doing it.

First and foremost, it’s not nice to call someone you purport to love names. When you love someone, even if you call them “perfect” first, you can’t then go ahead and make sexist slurs at them. When you love someone, you’re supposed to call them things like “baby” and “poopy-kins” and “schmoopy gorgeous little bum head”. It’s unkind to do otherwise.

Secondly — and this is where feminism or as I like to call it “gender-equality” has something to say — it doesn’t matter how much of a bitch you think Kim Kardashian actually is. That’s not a real argument in favor of the word, because “bitch” is something we need to exclude from our vocabulary altogether. We have to stop using sexualy specific words to condemn women.

To show you how much I care, I’ve come up with some alternate titles for Kanye including, “Perfect Rich Woman Without A Social Conscience” and “Perfect Lady Whom I’m In Love With But Who Is Also Somewhat Problematic As A Healthy Role Model For Our Culturally Impressionable Age.” Tweet at me for more.

Calling a woman a “bitch” is oppressive and reductive. It doesn’t matter how a woman portrays herself or how she behaves; bigotry and sexism are wrong no matter what the motive. Consider that overwhelmingly, even sexually liberated, wealthy women like Kim Kardashian, as abhorrent as she can be at times, are still victimised by a society that consistently slut shames in a gender-biased voice that’s persistently and unshakably archaic in its sentiment.

So what are you going to do about it, Ye?

Like it or not (or whether Kim likes it or not), there are men calling women bitches every day. Their girlfriends and wives in their homes; strangers in the street. Just this morning when I ignored a man in the street who told me I had “gorgeous tits” he immediately turned around and called me a “rude bitch”. And it’s not your fault Kanye, not really, not if you want to be a total dick about it; except that it totally is your fault, and don’t be a dick.

It’s Kanye’s fault because he’s making it OK for us to call the ones that we love names. He’s making it OK for men to make sexist slurs at women. He’s perpetuating a gender power imbalance that we’re still fighting every day. He’s assisting in patriarchal oppression, and threatening feminine freedom.

I really do love Kanye; but the need for change has never been so glaring. For the female fans, the idiotic women who, for whatever reason, continue to love Kanye unconditionally; and for the men who do the same, who seek to emulate his behviours, no matter how moronic those behaviours, or how sub-concous the desire to mirror them may be. Because — and I hope I speak for all Kanye fans when I say this — “unconditional” love won’t save Yeezy when we put him in the “Dangerous Misogynist” box with Chris Brown.

Until then, “Perfect Bitch,” is one song I hope I never hear.