Kenny Powers takes a little Martin Luther King, a lotta Steve Jobs and creates a hilarious video for K-Swiss with plenty of vulgar hand gestures and one-liners.

After the tragic death of Apple icon Steve Jobs, we thought we’d seen the last of the brutal combination of a black tutleneck, jeans and runners, but Eastbound and Down star Kenny Powers proves us wrong. He puts the swag back into sneakers as CEO of K-Swiss and shows us the inspiration behind their latest shoe, including a tour of the inner workings of their top secret lab, decked out with inspirational posters featuring Kenny saying ‘Don’t Fuck Up.’

Powers, as always, completes the video with one-liners such as “cool science dawg,” “ni-hao playa” and “run fast all day hombre.” All we have to say is great move K-Swiss: this is hilarious. In the words of Powers himself:  ”you may applaud now.”