Every element of fashion is changing from our shopping habits, to the way in which fashion media receives, creates and delivers news. A new breed of digital fashion businesses are emerging that no longer behave or interact with audiences in traditional ways. We are now in the midst of a fashion revolution. And who better to show us the way then two snazzy New Yorkers?
During 12th -18th March, Portable were proud to present Founder, Phillipe von Borries and Style Director, Piera Gelardi from Refinery29.com. An online destination for discovering the newest and best in style, shopping, and emerging trends from the runways to the streets. Refinery29 began in 2005 due to an overload of information and lack of quality in content and has since grown to having 2.7 million visits a month. With growth fuelled exclusively by word- of- mouth promotion, creating street buzz and lending the brand industry credibility, Refinery29 have become big players in the global fashion blogger world.
So Portable took an East Coast road trip, showing these two crazy Yanks the sites of Brisbane, Sydney and Melbourne in return for some fashion and business advice. The turn out was great, growing with momentum from city to city with a fabulous home coming in Melbourne, which was this year hosted in an old naval building converted into a one off pop up venue for artists, designers, and all round creative peeps under the name of Penthouse Mouse. We hope you enjoyed the experience, ideas and inspiration shared by Refinery29 as much as we did!
SYDNEY
MELBOURNE
For more photos from the event check out the Portable Fan page at here!
With love xx.
