Fashion Category

Model Agyness Deyn describes her first love for Dr.Martens latest Spring/Summer 2012 collection First and Forever.

New Zealand label neverblack go for nostalgia in their Winter 2012 fashion film set at New Zealand’s iconic Port Waikato

This season iconic Australia fashion label Zimmermann gets moody with a dark 1920′s inspired Winter/Autumn collection- Rebellion In the Night.

Jason Wu has partnered with Target for a fun, feminine and modern collection inspired by “the vision of an American girl in Paris” infused with a distinctly 1960s aesthetic. This strong vision is evident throughout the fifty-three piece limited edition line with the repeated use of bows, stripes and A-line silhouettes.

If you’ve been waiting for a menswear brand to go a bit cosmic, have a look at SixLee’s new A/W collection—which features classic tailoring, futuristic quirks, and a very cool fashion film.

Conceal, a fashion film featured on Dazed and Confused-mastermind,photographer and publisher Rankin’s latest initiative, HungerTV, explores the innately seductive power of lips and the colours we paint on them.

Chanel models doing acrobatics over the Atlantic, while wearing couture—wanna see how they did it? The behind-the-scenes video of the making of Chanel’s Spring 2012 ad campaign reveals all.

Swedish wunderkinds Minimarket’s latest collection, Vikingi is an exploration to a supernatural realm,

Considering the budget that gets thrown at most of these branded promos, they should be impeccable works of art. Rather we often see over indulgent and boring displays of narcissism. Here are just a few more of the best, alongside some tips on how fashion brands could continue to create films that people want to watch.

Alex Prager’s latest directorial offering, a collaboration between purveyor of luxury automobiles Mercedes Benz and purveyor of pretty frocks Calvin Klein for their Autumn/Winter 2012 Icons of Style campaign packs an impressive amount of eye candy into less than two minutes of whimsical viewing.