Fashion Category

Jason Wu has partnered with Target for a fun, feminine and modern collection inspired by “the vision of an American girl in Paris” infused with a distinctly 1960s aesthetic. This strong vision is evident throughout the fifty-three piece limited edition line with the repeated use of bows, stripes and A-line silhouettes.

If you’ve been waiting for a menswear brand to go a bit cosmic, have a look at SixLee’s new A/W collection—which features classic tailoring, futuristic quirks, and a very cool fashion film.

Conceal, a fashion film featured on Dazed and Confused-mastermind,photographer and publisher Rankin’s latest initiative, HungerTV, explores the innately seductive power of lips and the colours we paint on them.

Chanel models doing acrobatics over the Atlantic, while wearing couture—wanna see how they did it? The behind-the-scenes video of the making of Chanel’s Spring 2012 ad campaign reveals all.

Swedish wunderkinds Minimarket’s latest collection, Vikingi is an exploration to a supernatural realm,

Considering the budget that gets thrown at most of these branded promos, they should be impeccable works of art. Rather we often see over indulgent and boring displays of narcissism. Here are just a few more of the best, alongside some tips on how fashion brands could continue to create films that people want to watch.

Alex Prager’s latest directorial offering, a collaboration between purveyor of luxury automobiles Mercedes Benz and purveyor of pretty frocks Calvin Klein for their Autumn/Winter 2012 Icons of Style campaign packs an impressive amount of eye candy into less than two minutes of whimsical viewing.

Pietro Cocco’s collaborative fashion short film with Frida Affer describes five separate lives going absolutely no where.

Prabal Gurung is not worried about being trendy or cool, he’s just not that kind of guy. He’s launched his print and pattern heavy Pre-Fall 2012 collection by way of kaleidoscopic fashion film. To view it, click here.

Hollywood’s finest leading men took their good looks (and great acting skills) to the catwalk of Prada’s Fall/Winter 2012/12 ready-to-wear catwalk in Milan.