What is the best part of starting a new month? Having your rent, phone bill amd insurance all arrive in the first week, leaving you with just enough money for cup-a-soups & mi gorengfor breakfast, lunch and dinner till next weeks’ pay?
But when you think ahead in that last week of the previous month, you might find you have enough pennies for all those bills, and still be able to rub a few more together and possibly buy yourself a magazine. Yes, that’s right, a new month means the latest issue of your favourite magazine! Yyyeeeeeaaaahhhh! Print’s not dead! – magazines for president!
Russh, Australian bi-monthly fashion and culture magazine, have enlisted long time collaborator, Australian fashion photographer, Wil Davidson and Victoria’s Secrets veteran Alessandra Ambrosio for both this promotional video and the feature spread of the August/September Art Issue. The streets of New York have never looked so dreamy and stark as they do is this black & white salute to fashion vagrants.
Online promotional short films have now become a common move with many traditional print publications (Vanity Fair, Vogue, etc) enlisting big name filmmakers and photographers to get the word out online before the current issue has hit the streets.
You can find Russh in a news-stand near you.
