Pucker up, because fashion high rollers Chanel pay tribute to iconic fashion photographer Erwin Blumenfeld (whose work was featured heavily on the pages of fashion bibles Vogue and Harpers Bazaar in the 30s and 40s), in a simplistic video titled, I Love Chanel, for their soon to be new cult shelf filler, Rouge Allure lipsticks. Reimagining Blumenfeld’s now legendary January 1950 cover of Vogue for a new generation, ruby red lips and emerald green glittering eyes escaping a pool of cream skin, are the main attraction of the Solve Sundsbo directed clip.

18-year-old Hungarian beauty Barbara Palvin’s cat-like features jump out from the screen captivating any woman with a make-up fetish or love for the infallible luxury label and like a piece of pop-art, Palvin’s luscious lips change color to the beat of Goldfrapp’s dance-floor ready “Strict Machine” to reveal the array of other shades in the deluxe collection.

Coco Chanel herself is also represented in the film with one of her most tough, power woman quotes ringing in our ears, “If you are sad, if you are heartbroken, make yourself up, dress up, add more lipstick, and attack. Men hate women who weep.”