When we were little kids we used to love jumping up and down everywhere, hell we still do. Featuring model Ruby Jean Wilson, the Spring/Summer 2012 campaign “Where Is The Light,” for Melbourne based brand May includes tons of bouncing around. Founded in 2009 by Georgia Phillis, May is a girly label that showcases the wonders of simplicity in its designs.
The clothes featured in the video are the epitome of Spring/Summer, with bright colors, flower prints and light breezy fabrics. What stands out from Phillis’ designs are the silhouettes used, as they vary from menswear inspired to the most feminine shapes. There is something quite sexy about the mix of childlike playfulness and maturity presented in this video as May offers a fun and bouncy campaign that invites the viewer to reach towards the light and jump.