After finishing up her decade-long reign as editor of french Vogue, Carine Roitfeld has become the inspiration for the 2011 Fall/Winter collection by Barneys New York. The Carine’s World campaign so far consists of two elegant black and white videos following a day in the life of the woman herself, as well as an online lookbook featuring a small commentary from Roitfeld on the models, designers and garments.
Part one in the Carine’s World video series–shot by Roitfeld’s friend, photographer Mario Sorrenti–follows the matriarch of fashion royalty as she goes about her enviable daily life, showcasing her luxurious Parisian apartment as well as the less glamorous side of the fashion industry: the hard work. However, the most intriguing aspect of the videos are the insights Carine herself gives about working in fashion, and the importance (or insignificance) of fashion in today’s world.
“People are more important than the clothes. Clothes…it could be just like a nice envelope. But it’s more important, the letter inside the envelope than the envelope.
“I’ve never been an assistant. You don’t climb the stairs, you go down. Because when you go to a fashion show, the best walk is the first walk.”
Keep an eye out for more of the Carine’s World campaign–we’re sure the folks at Barney’s aren’t quite finished yet. While you’re waiting, check out part two of the video series.