Victoria Beckham—the former Spice Girl turned tabloid fodder turned fashion designer du jour—has teamed up with London-based illustrator Quentin Jones to produce a 2012 Spring/Summer fashion video that is simultaneously cheeky and chic. The two have previously worked together on their AnOther magazine video project that was used to present Beckham’s denim collection.
With bright colour blocking, playful silhouettes and an array of feline prints, the line is edgy whilst exuding a sense of humor. This light-hearted element of the line is only further enhanced by the cartoon-esque, photo-montaged animation style in which Quentin Jones specializes.
When speaking of the video, Beckham has said that she “really wanted to capture the essence of the playful feminine character at the heart of the collection and Quentin has realized that for me in her unique, innovative style”.
This cheerful attitude combined with the originality of the collection is proving to be well received with the range recently being taken on board by the iconic Harvey Nichols store.