An impressive debut as director, Newcastle-based Nick Sullivan‘s video lookbook for local vintage boutique Emma Soup‘s winter range is faithful to the store’s old-world focus and features dreamy, washed out visuals paired with frosty local settings and music from ALPS. Not to mention the stunning wool coats in the winter range and complimentary bicycles and picnic baskets. It just makes us want to curl up with some steamy, winter vegetable soup (zing!).
As a runner and production assistant, Nick picked up the tools of the trade on the sets of videos for the likes of Angus and Julia Stone, The Jezabels and Toyota and is certainly a young Australian director to keep an eye on. We spoke with Nick about his first time steering the directorial ship.
Portable: How did the collaboration between you and Emma Soup come about?
Nick Sullivan: Me and Emma have been friends for a few years. We are both from Newcastle, Australia. I was keen to create a piece which portrayed the unique and creative things emerging out of Newcastle and Emma was excited to showcase her clothing and store to a wider audience. We penned some ideas, grabbed some gear and got shooting!
To what extent did the collection inspire the creative direction of the video?
I wanted the video to be simple and elegant. A lot of the collection is beautiful hand-made clothing, and vintage pieces which have been reworked. We stuck to the vintage clothing and decided to portray a whimsical English picnic. The colours and detail in the clothing are beautiful in themselves and it was easy to frame up and let the clothes tell a story. Needless to say Dane (Howell, the Director of Photography) did a great job on camera.
What films or videos did you use as reference/inspiration for the shoot?
I love the fashion films by photographer André Paul Pinces. Also, i know it may sound cliché, but I love the bike scenes from Spike Jonze‘s The Suburbs for Arcade Fire. There are so many more though. I have a folder which is just bursting at the seams with styles, colours and looks I love. If I see something that catches my eye I’ll screenshot it or tear it out and make sure it goes into the folder.
What is the next project you’re working on?
At the moment I’m assisting on a few different projects. Me and Dane are in planning for another Fashion piece and a Music Video which we will hopefully have more information on soon.
As a special treat to Newcastle-based Portable readers, Emma Soup Vintage is offering 30% off their vintage range to customers who mention this article. Don’t say we never give you anything!