Fashion photographers Inez van Lamsweerde and Vinoodh Matadin are well-known for exploring the boundaries between the real and the imagined in their artwork. Everglade is their latest project where they transformed a behind-the-scene clip of Kate Moss into a creative short film.
The duo secretly set up a surveillance-style camera to capture the supermodel’s performance on the set of Balmain’s Fall/Winter 2010/2011 campaign. The black-and-white footage was then combined with animated illustration from British artist Jo Ratcliffe and music from Antony and the Johnsons to create and represent a fantasy world. “We’ve had the idea for this video for some time. We are fascinated with the different realities going on in one shoot and so the music, the animation, Kate’s movements and the camera angle represent these layers of perception,” said Van Lamsweerde.
In the exclusive interview with Nowness, artist Jo Ratcliffe mentioned the work of Arthur Rackham and Tim Burton as some of her inspiration in creating the animation for the film. “Obviously she [Moss] was working and being shot, and the more I looked at the film, the more I thought she looked like she was not settling, so I put something unsettling in there,” said Ratcliffe.