Pouty lips and palm trees, cheap rum and pool table fantasies. Fashion retail giant Opening Ceremony consistently delivers the goods and this time with a line of Hawaiian-printed summer staples from Reyn Spooner, deliriously glorified in a short film by Gia Coppola.
The granddaughter of Francis Ford Coppola (and niece to Sofia Coppola, naturally), the genetically gifted young woman came a long way since appearing in a Spike Jonze-directed music video in 1995. A gorgeous rendition of sun-drenched suburbia, Coppola captured the blissful recklessness of adolescence romantisized in American movies like Dazed & Confused and The Virgin Suicides. As mischief climaxes in a perpetual Golden Hour, the director turns the ubiquitous Hawaiian print into something more likely to be associated with delightful teenaged poetry, bicycle rides and watermelon bombs.
Recently appointed as creative directors of the label Kenzo, Opening Ceremony’s Humberto Leon and Carol Lim have clearly mastered their niche market of fashion consumer. In associating their brand with film royalty (amongst other strategic moves seen on their incredibly fun blog), this could only be a natural progression for their own world domination.