Hunk of all hunks James Franco is making us swoon again. Can he do no wrong/can he just stop being so good at everything including being so goddamn good-looking? This time directing a fashion film for premium Los Angeles denim retailer 7 For All Mankind’s FW12 collection, Flowers For The Risen is the first in a series set to be directed by Franco for the label entitled James Franco’s Hollywood Resurrection which follows the theme of old Hollywood, and how we idolise and glorify fallen stars.

Set to a creepy electro soundtrack by Chromatics, Franco’s description of the ritualistic couture creation follows “the devoted admirers of a fallen Hollywood star,” as they “chant and conjure the impossible.” The editorial campaign which already stars iconic fashion heavyweights British model Lily Donaldson and and Jane Birkin’s most stylish offspring Lou Doillon, is brought to life by Franco whose extremely stylised, and unexpectedly dark perspective is something we have not really seen from the Hollywood heartthrob, who has been known for his documentary inspired take on film in the past.

Inspired by Italian actor Rudolph Valentino, who died at the age of 31 and set in The Hollywood Forever Cemetery, a group of gothic cult-members perform a plethora of exorcism-type rituals, before meeting with their Manson-esque leader played by Dennis Hopper‘s son, Henry. Franco told Oyster Magazine, “The big thing I am trying to access is memory and how we deal with memory, what that means, how we remember people and who creates the lasting images of people. We all have our connections to people who we admire and it’s my own way of examining my own connections.”