In our eyes, Juicy Couture is no longer the clothing line that makes sweatpants that say “Juicy” in the rear; instead, Juicy is now the clothing line whose fashion video features a kick-ass Karlie Kloss. In their first fashion film ever, the brand recruited one of the most sought after models to use her muscles and in Kill Bill style show us her fight moves.
Directed by Inez van Lamsweerde, the video features Kloss walking and fighting to LL Cool J‘s “Going Back To Cali,” which is fitting since the video takes place in a California beach. Fear not, the clothes featured are not sweats or anything athletic related, instead Kloss goes through several outfit changes and fights wearing a fur jacket, bright pink jeans, silver jeans and heels. At the end, the model known for her fierce walk on the runway takes off in a red convertible and leaves a trail of fallen men on the sand.
The video was made in partnership with Step Up Network, an organization that helps empower young women in under-resourced communities. Juicy Couture will be donating $1 to the organization for every tweet it receives that uses the hash-tag #girlskickass (@juicycouture).