American Supermodel Karlie Kloss features in the highly anticipated tribute to the ten-year partnership between Topshop and British Fashion Council’s NEWGEN scheme. Kloss works a number of dramatic looks, from a black Jane Birkin-inspired wig to a pink-meets-platinum blonde ‘do. The film showcases the work of designers Marios Schwab, Ashish, David Koma, Richard Nicoll, Christopher Kane, and Meadham Kirchhoff, to name a few, all of whom have had their work supported by NEWGEN’s commitment to supporting up and coming designers.
The featured designers, who have all created one-off capsule collections for the High Street retailer in the past, were only too happy to help support the cause that assisted in launch their careers. After the film’s release Topshop announced, via their Twitter account that they will continue to support the scheme for the next decade, exciting fans for future creative collaborations.
The film, produced by SHOWstudio’s Nick Knight recruits the musical talents of Love and Rocket, who have remixed the song Love Is the Drug to set the appropriate tone for the tribute, a mix of fun and high fashion. Knight nails this project, separating it from the increasing number of fashion films emerging online. There is something decidedly edgy and fresh about this—the perfect mix of music, light and Karlie Kloss.
Kloss struts her stuff throughout, flashing her long limbs, dance moves and even rocking out in the rain. It’s hard to believe the three-minute film and its series of dramatic looks are all donned by Kloss herself, proving her versatility as a true fashion chameleon. One of the most memorable pieces, among the many stand out designs, is the printed mini dress by Mary Katrantzou— part of the most recent collaboration between Topshop and NEWGEN.