Lifetime’s Fashion Thriller

Lifetime Collective Spring/Summer 2011 from Salazar on Vimeo.

Lifetime Collective is a label that’s grown from a DIY t-shirt company in a basement, to a hugely popular lifestyle clothing brand based out of Vancouver and Seattle. As well as creating beautifully relaxed mens- and womenswear collections every season, they’re now responsible for creating one of the best lookbooks in recent memory.

At first glance, the video showcasing their Spring/Summer 2011 collection (directed by motion picture collective Salazar) looks to be like many other fashion films: beautiful, young couple traipse through the woods on a Summer afternoon and disrobe by a crystal-clear, pine-tree-surrounded lake. It’s when they get into the lake, though, that things start to get interesting.

We can only hope that this is just a teaser, and that a longer taste is on its way (please, please, please!).