If you like your fashion with a double serving of serious, stop and look away because Dior has returned from its Galiano-induced meltdown and would like us to stop taking them so seriously. Seriously.
The French luxury label’s latest advertising campaign L.A.dy Dior, directed by John Cameron Mitchell—who is best known for directing queer cult favorites of the 2000s Shortbus and Hedwig And The Angry Inch and the 2010 feature film Rabbit Hole starring Nicole Kidman—is the fifth instalment in Dior’s Lady Dior mini-movie series. In contrast to previous years, this year’s campaign arrives to screen in the form of a clever spoof on what life is like for a movie star in the City Of Angels.
Starring French singer and actress Marion Cotillard as the much sought-after L.A.dy Dior, the film introduces us to the starlet on tantrum mode in the back of an eco limo. Making use of on-demand tears and a perfect pout, the actress insists that she would rather quit the business than take part in an upcoming ‘Tongue-In-Chic’ photo shoot her agent has organized her into. Preservation-induced pleading ensues until the star is persuaded against her impending career demolition by the words of her quick-thinking agent who explains that there are a lot of “tiny, little real people” counting on her. One of them being himself, of course.
Launched amidst a string of rumours that ousted Dior creative director and the man responsible for the creation of the original ‘Lady Dior’ fictional character, John Galiano, may finally end up being replaced by Jil Sander’s current creative director, Raf Simons. Now, watch on and wipe that frown from your face, L.A.dy Dior’s comedic change is promising to bring a whole new tantrum to the fashion table—for at least one Dior Lady anyway.