Australian alternative fashion bible Oyster brings us the next instalment in their monthly video series, Beauty Daily, for September. With the land down under heading into the warmer months, the crew behind the influential publication headed to the sunny Cali beaches focusing on fresh faced natural beauty for the recent shoot. Messy saltwater infused fishtail braids and dewy skin are offset against a fashion spread by the always innovative Ana Ifould, reminiscent of 80s punk, beach kids with pops of bright colors of the sunset penetrating graffitied double denim looks.

Set to a French pop soundtrack, the shoot directed by Manuela Leigh is full of complimenting contradictions from the upbeat music to the models stony expressions and the minimal makeup versus the maximalist, print heavy wardrobe, while the Lolita-eque models tough exteriors make for an unusual take on natural beauty, shying away from the romanticism that is usually associated with the fresh faced look.