Prada in collaboration with the Office for Metropolitan Architecture’s ninth instalment of Real Fantasies is nothing short of an arts and craft adventure into 60′s Italia. The initiative, which began in SS ’07, was originally created for the world wide web as a platform to poetically illustrate the fusion between architecture and fashion and has since evolved into an integral part of the label’s collections.
The moving collage accompanying the label’s F/W 11 collection is a homage to Prada’s covetable automobile prints which have been reworked for SS 12, as they are brought to life, dodging real life models and their paper counterparts who come face to face in the Italian fashion house’s alternate universe. From abstract and transcendental to intimate and realistic, references to the collection’s mod influences such as vintage television sets, Mini’s à la The Italian Job, a doll house similar to Cindy Brady’s, signature oversized sunglasses and shag fur, the collection is heavily laden in woolen suiting, clashing patterns, colour blocking and sequin sheen.
The cut and paste charm of director James Lima, the creative genius also behind the iconic label’s SS’11 video that similarly delved into this warped reality, paired with a Twin Peaks-meets-sludge-rock soundtrack is an exciting preview of a new dialogue between fashion photography, the art of collage, movement, animation and music.