Ever since being appointed as the new head at Dior, Raf Simons is the name on everyone’s lips. The Belgian fashion designer will be under close watch when he makes his Dior debut in two weeks, where he will present his first couture collection for the iconic brand. However, in the mean time the designer has revealed the Fall 2012 campaign for his own namesake brand, Raf Simons.
The campaign video directed by Pierre Debusschere plays with the idea of the human silhouette as the director has done away with limbs. The video featuring male model Yannick Abrath takes the idea of a Photoshop era to new heights, with body parts morphing together in a disturbing, yet beautiful way. With every camera move a new combination of body parts is revealed with the fall clothes aiding the visuals. Simons is known for his minimalist designs and this video with the white background and atmosphere composed of harmonious movements is a showcase of simple elegance.