Directed by Ryan Hope for London Fashion Week‘s second biannual FASH/ON Film Festival, British young gun designer William Tempest‘s collaboration with high street retailer River Island comes to life in a luxurious fashion film entitled It Will Not Always Be Summer. The festival, which is an initiative devised by the British Fashion Council aims to support and develop creative ﬁlm in the fashion industry and Hope’s interpretation of Tempest’s collection is a shining example of the evolution of the fashion film.
For his design forum collection for autumn 2012, Tempest has created a capsule collection of 13 specially commissioned pieces drawing inspiration from ancient Egyptian mythology, 1920s interiors and the work of M.C. Escher. Such varied inspiration rooted in historical references is a signature of Tempest, whose Autumn/Winter 2010 was inspired by Islamic architecture and the legend of the Queen of Sheba’s journey to Israel. The collection is rich in evening wear using luxe materials and techniques such as sequining, lazer cuts and art deco nuances.
Hope’s take on the collaborative collection is his interpretation of the collision between the often blurred line that is created between fantasy and reality in the fashion world. Set in a secluded mansion, party goers make the most of their time in a Gossip Girl-esque society celebration as they settle in for the gloomy months ahead.