Portable is thrilled to introduce Taking Back Retail, a new book by founders Andrew Apostola and Simon Goodrich.
Due to be released in June this year, Taking Back Retail outlines how traditional retailers and fashion brands can reclaim the ground lost to e-commerce over the past decade. Exploring everything from online video to Facebook commerce, the book is a comprehensive guide to taking any fashion brand online.
Andrew and Simon have interviewed a whole series of industry professionals, analysed a range of elements that contribute to successful business, and asked how technology can drive production and online success. Combined with over a decade of experience working alongside fashion brands, Taking Back Retail is the result of practical experience.
With over 90% of the book already written, Taking Back Retail, sticking true to its words, will be published in digital and hardcopy format. To do this, we’ve launched a Kickstarter campaign to help us get the final production — design, programming and printing — underway. You can show your support here .
We’re excited to see our latest project at Portable come to life. Between now and June we’ll be sharing production updates, our progress on Kickstarter, and excerpts from the book. Make sure you sign up to our Taking Back Retail newsletter to stay in the loop.