Former Alexander McQueen intern, Sydney trained and New York-based designer Talia Shuvalov is highlighting boldness as a key element to her SS12 capsule collection with designs that pop with colour, texture and intricacies. Explored in a video by Cara Stricker, the director of music videos for Australian dance floor favourites Miami Horror and Midnight Juggernauts, who is no stranger to the unusual having also worked on Shakuhachi’s SS12 video in equally mesmerizing style
By exploring the way the garments fall and move on the body in three dimensiosn (compared to how they are presented in traditional editorial), Stricker’s film lets Shuvalov’s designs speak for themselves in the way they drape, pleat and fold over the body as a living canvas. Shuvalov’s geometric knitwear is rich in fiber and fabrics reveling in modernity, and is also reminiscent of traditional tribal wear—specifically Peruvian Aztec design.
Shuvalov told Portable:
“The new ‘virtual space’ created through the use online boutiques, editorial and magazine poses issues a dimension, where realities shift more frequently. Technological advancements in the way we utilize and consume clothing has inspired the way in which I approach my design process. Online boutiques add a new ‘dimension’ to the way in which we consume, utilize and ultimately design clothing. The designer traditionally works through a process in a range of dimensions ultimately ending in a three dimensional sphere. However mediation of fashion and clothing due to technological advancements adds a new two dimensional layer to the process before the garment in reality becomes three dimensional again.”
Screened at Pitti Filat in Florence, as part of an installation presented by Italian knitwear extraordinaire Zegna Baruffa, to showcase the new yarns for the following season for the likes of Balenciaga, Givenchy and Yves Saint Laurent, this video is just as much about fashion as it is about art, as the intricate, mask-like make-up adds an element of intrigue to the bold shapes appearing on the screen and the audacious story Shuvalov’s designs tell.