Maybe it’s because they’ve had a thousand years to refine their culture, but damn, man, those Swedes seem to have this whole ‘fashion/design’ thing down pat. One of the more recent additions to the country’s impressive line of labels is Velour– a design house that seems to reinvent the idea of wearable basics. Appropriately, their tagline is “Effortless Style.”
Featured here is Velour’s A/W 2010 video. I’m not quite sure why it appeared online only recently, but it’s a good time to mention that the label’s upcoming S/S collection will be launched soon, with the first peak offered in the images below.
..And before I wrap this up: Have y’all ever tried Snus? A friend of mine recently returned from Stockholm and gave me a tin of the stuff. I hear it’s eight million times more addictive than smoking, makes you vomit, and will gradually wear away the tissue between your gums and nasal cavity. Is this true (y/n)??
[via Selectism]
