Why (Most) Fashion Films Suck

Make me want you

Give people a reason to share the love

The beauty of web-based films is the ability to enjoy the experience socially. But what is the point of hiring the best production team to showcase a stellar collection if nobody wants to send it, Like it or comment on it? At the risk of sounding overly capitalist, that is kind of the point of a promotion, no?

A great way to almost guarantee a commercial success is to partner with an upcoming artist who is well on the way to forging her own success story. The Prabal Gurung Resort 12 collection was showcased in a music video form, featuring new talent Rye Rye and the result was cool, sophisticated and vibrant.