Hermès – J’aime mon carré – Paris/London/New-York/Tokyo from hermes on YouTube
Hermés are no longer targeting silver-haired magazine editors or lovers of charming Parisian rooftop songstresses as their prime demographics. Rather, the French fashion house wants all you fresh-faced twentysomethings to know that you, too, will look good in an Hermés silk scarf.
The company’s new campaign J’aime mon carré (or I Love My Scarf) consists of a bunch of polaroids of beautiful people wearing the coloured silk pieces around their heads, necks, waists and handbag straps in New York, Paris, Tokyo and London. On top of that, there’s a sweet little video featuring a Best Coast track that comes courtesy of Matt Irwin and Francisco Salvado. Our tip is to watch it at least once a week to remind you to save your pennies. Them scarvez is pricey!
