De Fursac’s Lost French Romance

By Tara Kenny / December 9th, 2011 in Fashion / Paris / 310 views

An impossibly handsome and equally chic gentleman glances at you, the sharp silhouette of his suit emblazoned by the dreamy backdrop of the cloudy blue sky against which he stands. He is both beautiful and inherently masculine, at once entirely composed and utterfly effortless. You are instantly mesmerized and perhaps seeing this interest, he holds your gaze as if daring you to follow him. Next, he is ambling up a crisp, white staircase, the structure of his classic lounge suit replaced by a pair of stylishly tailored shorts and a crimson red knit which begs you to reach out and touch it. He glances behind to meet your eyes and just as you rush to catch him…he is gone. In the nostalgic haze of a bygone summer romance, so begins French fashion label De Fursac’s latest video offering which showcases their Spring Summer 2012 collection.

Consistently chic, the label, which originally operated under the moniker ‘Monsieur De Fursac’, has been keeping the dreamboats of Paris impeccably clothed since its creation in 1973. Since then it has not only lost the ‘Monsieur’ but cemented itself as a national fashion leader, becoming the official outfitterof choice for the French Basketball Federation as well as sprouting up in multiple locations across France. Previous advertising campaigns have touted the slogan ‘La Griffe de L’homme’ which translates to ‘The Label of Man’.

Their latest fashion film, directed by the team at Atelier Franck Durand, certainly manages to retain this essential raw, classic masculinity whilst exhibiting the outwardly undone but finely tailored garments. “Well, I’ll try and star at the beginning and bring you right up to date…” states the film’s voice over as the screen fades, succintly describing De Fursac’s focus on bringing the style of bygone fashion eras to the present market.