Fashion, youth culture and community website, created by Yuri Lee in 2008 as a platform for the then rapidly advancing interest and trend of street style blogs and websites is at the forefront of this influential industry, allowing an unprecedented accessibility to the fashion industry, where real people are able to give fashion inspiration in the hope of gaining a more widespread diversity.

Fast-forward four years, and the San Francisco based Lee along with her boyfriend Jason Su and graphic designer Andy Chen, have evolved the website, which creates an instantaneous stream of style inspiration generated by over 4.4 million people every month. As founder and creative director of one the fastest growing and most influential fashion and style platforms on the Internet, Lee herself has also become a source of fashion inspiration with her classically feminine style with a touch of modernity. By encompassing such a broad range of style curators through crowd sourcing, has become an outlet used by thousands of stylists, photographers, designers and fashion editors to shape and inform the global fashion industry with the simple click of a button.

Ahead of her appearances with Chen in Brisbane, Sydney and Melbourne, Australia, next month as part of the Portable Presents series, where she will talk through the current and future evolution of online fashion, Lee gave us a sneak peak of what to expect…

Portable Presents this November in conjunction with POPULACE. To reserve your spot in Brisbane, Melbourne or Sydney click here.