Z Zegna, the younger version of the classic Italian menswear brand Ermenegildo Zegna, prides itself on providing modern, masculine and well-constructed menswear pieces with refined details in innovative materials. Their recent A/W collection, Artisan Alchemy, highlights the legacy of the classic men’s style, mixed with a new masculine modernity inspired by contemporary visual arts.

Joining the trend of merging fashion and online media, the brand has invited groups of Italian bloggers to create personal interpretations of the A/W 2011 collection.

Alessandro Mancarella and Leonardo Iuffrida (RealNob) present their styling in Noble Note, a black-and-white video sequence starring model Theo Hall. Giacomo Berardi’s (of Jake in Progress) video, titled Futuristic Alchemy is described as “all about the alchemy between shapes, lines and materials where soul and passion keep matching together in constant balance.” Both videos are directed by Matteo Cherubino (2DM Production) at Ermenigildo Zegna at Via Savona, Milan.

Details

• Directed by

  Matteo Cherubino

• Starring

  Alessandro Mancarella, Giacomo Berardi, Leonardo Iuffrida, Theo Hall

• Production Company

  Z Zegna

• Release Date

  15 March 2011