In a new spin on the “what are you doing to your body?”-style public health scare campaigns, Brooklyn-based animator Hayley Morris created Health, a stop-motion claymation contrasting an unhealthy grump and a fit and happy clay babe.

The short was created with Curious Pictures to introduce a retrospective of 2010′s health-related commercials at the American Advertising Council‘s 57th Annual Service Award Dinner and is just as likely to appeal to advertising big-wigs as it would crafty types and film fans.