Australian photographer Jo Duck does something very special; injecting fashion photography with personality and emotion. It’s not often that one becomes invested in a fashion photo, with it’s unattainable glamour and shiny perfection. But Jo’s magic is such that subjects come to life, with the clothes assisting in telling the story, rather than driving it. This narrative style of fashion photography is captivating, and it’s hard not to find inspiration in Jo’s work. We talked to the inimitable photographer about the process of producing ideas, constantly changing inspirations and creating relationships with models to draw out distinct characters…
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