If I ever met Arcade Fire, I would pat them on the back and shout them a round of beers. They made me wave my arms around like a robotic ninja in a semi-public place, which is certainly no mean feat. I think that deserves a reward—besides their 2011 Album Of the Year Grammy, that is.
The Fire’s newest song release Sprawl II (Mountains Beyond Mountains) from ‘The Suburbs’ album has two videos. A traditional one—replete with an itchy, faceless flash mob dressed entirely in brown—and an interactive one, where you control the screen with your own special robotic ninja arms. DanceStar Party, be afraid.
As for the traditional video clip, Regine Chassagne is dressed in possibly the three coolest dresses ever for interactive dancing. There is the voluminous white satin number with ribbons at the wrists; the pink dress with incredibly long sleeves and fibre-optic lighting on the torso; and lastly, but most importantly, a dress made entirely of silver and blue tinsel. They are certainly the most interesting things you will ever see on a football field.
It isn’t just gimmicky though; Arcade Fire have taken the name of this song from a book called Mountains Beyond Mountains which in turn took its title from a Haitian proverb relating to a constant succession of problems, which is more than a little pertinent for the beleaguered nation. The Haitian connection doesn’t stop there though; the Fire participated as executive producers for the translation into Haitian Creole of the popular BBC program Planet Earth, which premiered at the Ghetto Biennale in Port-Au-Prince on 15 December 2011.
For more work from director Vincent Morisset, go here.