The one and only Beyoncé Knowles returns a mere week and a half after dropping boy-band tribute Love On Top and the controversial Countdown and is ready to let loose in her new video for Party featuring rapper J. Cole and guest appearances from sister Solange and former Destiny’s Child comrade Kelly Rowland. Channelling a more ‘old school,’ B-vibe (think ‘03 Bonnie & Clyde with superstar husband Jay-Z) the mother-to-be is radiant as a trailer park home girl with major swagger.
Nothing short of street cred in itself, the song produced by Kanye West is a welcome party anthem after a slew of ballads from most recent album 4, following the methodology of successful singles Single Ladies, Crazy In Love and Run The World (Girls). The song also adds a new word to Urban Dictionary with the lyric, “We got the swag so she drippin’ swagoo,”—yep, definitely a Kanye song.
Filmed pre-baby bump and set in New Jersey’s Oakdale Mobile Home Park, (also the setting for her July cover of Dazed & Confused’s ‘Pop vs Life’ issue) the 16 time Grammy Award winner plays host to the best party on the block, making food in her underwear in her trailer kitchen, crumping with the locals, mowing the lawn in a bright yellow fur jacket and Louis Vuitton‘s iconic 2009 F/W bunny ears and reclining in an oh-so-glamourous above ground pool. So what are you waiting for? Get your ‘swagoo’ on!