Considering the varied genres their 2010 album ‘Midnight Remember’ has embraced, it only makes sense for Melbourne quintet Little Red‘s music videos to follow suit. Branching out from the live performances that make up many of their past video offerings, the band have once again worked with director D’Arcy Foley-Dawson of Charlie Pigdog productions on more dramatic fare with the video for the track All Mine.

The brooding and pensive video is a stark contrast to the friend- and fan-filled clip for 2010′s Rock It, and sees lead guitarist and vocalist Dominic Byrne flying solo around the Melbourne City and the outer suburbs in which he grew up. We had the chance to speak with Dominic about the video and the band’s recent busy touring schedule ahead of the video’s release.

Most of Little Red’s past music videos have been performance-based. How is this one different?
As soon as we talked about doing another filmclip we knew we didn’t want to do another one where you sing at a camera with your guitar over your shoulder. I think this video has more of a narrative than previous filmclips. Even though we left the narrative open—we didn’t spell everything out—I feel like that’s given the visuals more emotion. It’s also probably my favourite and the most personal and I think captures the vibe of the song really well. But hey, you be the judge of that!

The video takes place in a number of places around Melbourne. What was the shooting process like?
We filmed in Melbourne C.B.D, out at Docklands and around East Ivanhoe. Shooting was interesting. We got up early on a Sunday so that we could get shots in the city without anyone else around and I stood on the edge of a road and did guitar solos—fortunately people in Melbourne are used to all sorts of crazies so no-one took much notice. I really enjoyed filming in East Ivanhoe because it’s like I got to put my world into the filmclip. I have walked through these streets so many times and it’s nice that other people will be able to see how beautiful it is. We also filmed in my own living room with my piano in the background and at my mate Luke’s house (he and his parents are stoked). And then we used genuine footage from the late 80′s of a family function that my uncle Kevin shot. So getting to inject all these parts of my actual real life into a filmclip was so new and great for me; although our first filmclip (Waiting) was shot in [rhythm guitarist] Adrian’s basement…
We had a really great group of people working on it who were really enthusiastic and all embraced the vision of the clip. I thought the crew were brilliant!

How did you and D’Arcy come up with the narrative for the video?
I don’t wanna spell out what our idea for the clip was but it was Darcy’s reaction to the emotion of the song—to take that isolation and longing for human contact to the extreme. And me and the guys talked to him about it and just sort of refined what we did and didn’t want it to be. Me and Darcy drove around Ivanhoe checking out locations and and talking and just getting a feel for the atmosphere of the thing. It was nice to have a friend direct it; he was very sympathetic to the sentiment of the song.

Little Red have toured more extensively in the last year than ever before. What’s been a highlight?
Chewing betal nut with the cool dudes in Papua New Guinea.

After playing at a SXSW showcase last month, what’s next for the band? Did you see anyone at SXSW that we should keep an eye on this year?
Yeah I saw a band called Yuck play and I’d never heard of them before – they’re really good. Also The Jezabels were great. Apart from that it was the usual suspects for me – The Black Lips, Ariel Pink, The Strokes. Right now we’re looking forward to a bit of time off after a hectic period!

The artwork you see in the video is part of the Face of Tomorrow: the Human Face of Globalization photography project by Mike Mike and is used with the artist’s permission.