Having just released her third full length album, Will Happiness Find Me? 23 year-old Estonian experimental pop princess Maria Juur, who goes by the stage name Maria Minerva is already sick of talking about it. There’s no subliminal messages, she just wants to make music that sounds good, and that she does. However it’s not just Juur’s music that has created attention. While Lana Del Rey continuously talks about her skills of ‘splicing’ vintage imagery in her earlier clips, and Grimes brings seapunk to the mainstream, Jurr’s accompanying visuals and Euro-trash swag that she brings to her lo-fi, dream pop soundscapes have caught the attention of consumers interested in a new breed of pop star.

Drawing inspiration from a wide variety of sources, Juur is the daughter of an Estonian music critic, studied art history at Goldsmith in London and contributes to The Wire. Creating videos on her webcam on lonely nights in London, Juur’s hazy, choppy videos incorporate elements of pop culture, the eras of disco, the 80s and absurdity with an emphasis on digital means and technology.

Now based in Brooklyn, by way of London and Lisbon, Portable caught up with Jurr ahead of her appearance at MOMA PS1 this weekend about the marriage between visuals and music, and why it is so prevalent from the most underground of artists to commercial pop stars.