Nicki Minaj’s latest music video, “Pound the Alarm” is a new taste of her music video excellence and knack for electrifying dance music courtesy of Benny Boom. Of course, the music video features Minaj’s over the top fashion because without crazy clothes it wouldn’t have what we love about Minaj.
“Pound the Alarm” is Mianj’s most recent single release off of her album, Pink Friday: Roman Reloaded, and re-energizes the swelter of mid-summer by sound and sight. It was filmed in her home country of Trinidad and it seems like the country’s annual Carnival celebration may have been an early inspiration for the roots of Minaj’s fashion trademark; unique and loud garish colored costume-like wardrobes. Colorful feathers and beads that mimic a peacock decorate the half-dressed bodies of Minaj and several ladies and turn the street into a rainbow.
Shot in a paradise location with lush green mountains lining a cyan crystal coast with scantily clad ladies shaking their hips, the video is nearly a reminder of Snoop Dogg and Pharell’s hot summer video for “Beautiful”.
Far from the smooth vibe of “Beautiful”, “Pound the Alarm” begs listeners to get up and dance — it’s a perfect primer for a night at the club. One of the most notable producers of the song, RedOne (also known for his work with several songs off of Lady Gaga’s breakthrough album, The Fame), most likely lent a helping hand for mastering the song’s building tempo and raving alarms.