Cutting his teeth playing guitar for the likes of Ellie Goulding, Paloma Faith, and The Noisettes, Nigerian-born Seye Adelekan, who is also the brother of Metronomy member Gbenga Adelekan is blurring the lines between pop, grime, electronica and Afro-beat in his latest track “Mexicana Bounce,” and the accompanying video is equally as colorful. Created by Portable favourite Zaiba Jabbar, the tropical video is a playful end to the warm summer months with blasts of 80s pieces scattered throughout, highlighting that fashion plays a vital role in the 21st century music video. Set against the gloomy London skyline, Jabbar and Seye have created an upbeat video with Jabbar’s signature quirky style weaved throughout.
Jabbar explained to Portable the inspiration for the video, which is like opening up a real life scrap book, “I thought it would be cool to create a pop-up beach somewhere in London. It dawned on me that a rooftop would be a great place to create something visually striking by contrasting a typical London skyline with a beach environment. So from that premise, I thought about the beach theme and the idea of alternative postcards as a way of creating interesting in-camera tricks and transitions to elevate this idea of creating a frame within a frame, as well as adding another frame; the customised frames of the sunglasses! Which were all made by a great illustrator friend of mine, Josephine Chime.”
The London based filmmaker, who is known for her distinctive fashion films for the likes of Fred Butler and ASOS has brought an element of style to Seye’s clip for “Mexicana Bounce,” which she divulged is due to her start in an industry know for its crossover ability.
“I actually started off doing music videos and then off the back of that, I was asked to make a film for the designer David David. That was very successful and as it was at a time fashion film hadn’t really begun, it was an attractive genre of film to be working in and something I felt naturally drawn to. Because of that, there were a lot of opportunities to get involved with making fashion films. At the same time, there often wasn’t any real budget, so it was all about being creative and working with exciting up-and-coming designers. Regarding fashion in the video, it’s deliberate in the sense that the style has been considered and is important (check out that green outfit Seye wears, by Oscar Quiroz and the blue speckled shirt from Aqua by Aqua); but I wouldn’t necessarily call it a focus. I think that’s an important distinction.”
“Mexicana Bounce” is a bold, fresh expression of music meeting fashion melting pot, in a very clever, subtle way whilst still allowing Seye’s music to be the unassuming hero. This ability to intertwine the two fast-paced and ever-changing worlds is something that comes naturally to Jabbar, which she expressed is simply the result of the 21st century and the evolution of music television.
“There’s no doubt that this industry is a product of our modern living- the internet, the ease of creating digital content which fashion and music increasingly rely on to promote themselves. I think it’s this kind of increase of demand and the platforms on which to view things has blurred the lines a bit. So on an online fashion magazine you can view a music video or vice versa, which may not have happened before. This increase in opportunity has led directors to become more diverse in their field, I think. I’m a huge fan of creative images that work with music and the art I can create with that. I can do that with music videos and I can do that with fashion films.”