Although St. Vincent released ‘Strange Mercy‘ in 2011, its quality and critical acclaim have given it plenty of room to relevantly float all the way through 2012. And it’s in 2012 that she has released the music video for one of the album’s standout tracks, Cheerleader.
A super powerful, slow-motion event, the Hiro Murai-directed music video brings life to the track in quite the artistic fashion: Annie Clark plays herself as a prominent art gallery showpiece, a statue sculpture on the verge of destruction. She’s stared at and contemplated over by a crowd of blasé art “enthusiasts.” She doesn’t want to be her man’s (or record label’s) cheerleader and, by the end of the performance piece, it becomes clear that she doesn’t want to play this role for anyone. She struggles for control, but tumbles to the ground while attempting so.
The video’s dark coloring makes it edgier and more dimensional. These colors add visual depth, but also highlight the message conveyed by both the video and the track: less is more. A substantially enjoyable and provocative video experience, we wouldn’t expect anything less from St. Vincent.