To always be together is the promise that Bonnie and Clyde made to each other when they began their crime spree. This promise is also one that Summer Camp‘s Jeremy Warmsley and Elizabeth Sankey make to each other in the music video for their single “Always.”
The Ollie Evans directed video takes the indie-pop darlings on an adventure where they become a dynamic crime duo, working together to not only receive money, but to also have fun. At the end of the video Warmsley and Sankey become killers and bury their prisoner in the desert as they perversely smile. Who ever said being bad isn’t fun?
Portable: What was the inspiration behind the music video?
Ollie Evans: The main stylistic reference for the video was True Romance, I wanted to do something that had a dangerous relationship at the centre that sees a couple on the run. There is something really appealing about those types of couples who are madly in love and living on the edge. I wanted to cast Jeremy and Elizabeth as a kind of British suburban Bonnie and Clyde, the suburban element informing the home movie aesthetic, we follow them as they combine being on the run with being on vacation.
P: There are many locations in this music video. Where did you film? How do the locations fit with your story/theme?
Ollie Evans: We shot in a few different locations around the Hastings and East Sussex areas with the beach scenes shot on the dunes at Camber Sands. I’ve wanted to shoot something around the amusement arcades in Hastings for a while now and this seemed like the perfect opportunity to do so, I love all the colors and lights and the garish appropriations of pop culture. There is something really bleak about British seaside attractions that I find fascinating and I thought it would be fun to contrast them against a murder scene.
P: How do you think the video reflects Summer Camp’s song/style?
Ollie Evans: On first listen to the song, I really liked how it felt like Jeremy and Elizabeth were singing to each other in a very genuine loving way but was underpinned with a dark streak in the sound and lyrics, it felt more intense darker than their previous work but still with a great sense of fun and self awareness and I wanted to reflect that with the visuals.
P: In the video they seem like they are having fun kidnapping, killing, and being criminals. Why present them like this?
Ollie Evans: The kidnapping, killing and criminality were presented in a really normal and even fun way so that even though what they are doing is really bad you can’t help but liking them, like Clarence and Alabama in True Romance or Mickey and Mallory in Natural Born Killers, you can’t help routing for them because they are so good together despite what they are doing is so bad. Jeremy and Elizabeth were brilliant to work with in this respect their performances gave the piece the great wry edge that I was after.