Scandinavian shoegazers The Raveonettes‘ sixth album, Observator, which dropped yesterday has already spawned a third single in “The Enemy,” following on from the equally mesmerising dream-like tracks, “Observations” and “She Owns The Streets.” The deeply personal release which was written by Sune Rose Wagner in Venice Beach while he was suffering from depression adds another element to an already innovative and exciting catalogue, rooted in a true sense of self and sonics, touching on otherwordly elements. Wagner expressed to SPIN his admiration for recording in an “environment surrounded by all those ghosts of genius” (Sunset Sounds Recorders), and this is certainly translated in the Imogen Prado directed video.
Wagner, and his Nico-esque female counterpart, the silver bobbed Sharin Foo implement their now iconic two-part harmonies which have spanned a 10 year career into Prado’s vision, a kaleidoscopic, glittering Warhol inspired pop-art spiral which the band described to National Public Radio as “poetic and slightly unsettling at the same time… we wanted the images… to create a bit of a juxtaposition to the sweet, poppy quality of the song. Something more abstract.”
Furthermore, Prado’s highly technical style of video production lends itself to nostalgic stock footage and experimentation with different mediums. The Australian director also told NPR, “I love playing with different mediums of footage — especially Super 8, because of the wonderful grain and the fantastic colors. It was easy to synthesize my visual aesthetic of swirling colors with footage I took of Sharin and Sune.”
Ultimately, while the “The Enemy,” is not particularly out of the box for the cult band who are no strangers to the hazy, VHS inspired video with injections of hyper color light effects, it is a perfect expression of the collaborative vision between artist and director, and how personal aesthetic choice can be conveyed without compromising the artists integrity, persona and vision.