Fifty People, One Question

By Jennifer Zarichnyj / September 20th, 2011 in Talks / / 153 views

A new short film from social media agency Brand Nua and Irish director Galvea Kelly poses the question “What’s your favorite memory?” to strangers from all walks of life, who ultimately wound up in the windy city.

The range in this eclectic assortment of responses is wide, but it’s certainly interesting to see how things that some might take for granted can be so pivotal to someone else’s psyche.

This touching film will undoubtedly raise the question in the viewer themselves, providing an interactive video experience for anyone watching. Even if you can’t pin it down to one singular memory, the flood of remembrance should leave you re-evaluating your own and realizing things that they were initially unfazed by could be worth a second look. Everything from the childhood simplicity of absorbing a parents’ record collection to the excitement of meeting a loved one at a train station can hold a significant meaning to someone, making it important it its own way.

Brand Nua specializes in creating viral videos, obsessively tweaking ideas until they are refined into short, engaging clips meant to have an impact on the viewer. They have worked on videos promoting all types of activity, including last year’s Electric Picnic Music and Arts Festival.

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