“People who smell like everyone else disgust me… An arrogant slap in the face from across the room”. We’re getting the feeling that Christopher Brosius probably wouldn’t pick us up a couple of bottles of Marc Jacobs’ Daisy at the airport duty-free.

Obsessed with the way scent directly affects the way we think and feel, New York perfumer Christopher Brosius creates incredibly unique olfactory experiences, drawing on highly unorthodox inspirations. While most of us are sporting floral notes with woody undertones, Brosius’ line, I Hate Perfume, instead looks to evoke a memory, a nostalgic association with very particular moments.

Intelligent consideration regarding human perception of fragrance is clear in scents such as “In The Library”, based on a note that matches one of Brosius’ favourite books; whereas “Beautiful Laundrette” explores the “puritanical background” of modern societies preoccupation with superficial cleanliness, and the smell of clean laundry, “with a little bit of… exhaust from the dryers, the water that’s in there”.

Fuelled by his time as a taxi driver in the age of the “power perfume”, Brosius reflects that the concept for I Hate Perfume was a reaction to the awful smell of women having drenched themselves in perfume getting into the back of his cab.

“It’s supposed to be elegant and alluring and intriguing. It is not supposed to be an offensive weapon.” Are you taking notes?

Balancing scientific precision with human emotion and experience, Christopher Brosius’ alchemy not only creates a unique scent, but resonates inside us like a forgotten memory; provoking something comforting and familiar.