Sartorial Sounds is the latest project brought to you by the duo behind New York’s menswear style blog, Street Etiquette, in which Joshua Kissi and Travis Gumbs invite seven burgeoning artists to collaborate in a unified project.

“Sartorial Sounds integrates both music and style, two elements embedded in every culture past and present. We think it’s important to remember that everyone is an artist in their own right. And it’s the life experiences we encounter that provoke what we splash on our own blank canvas. We assembled seven individuals to partake in this editorial. The finished product incorporates their individual talents such as spoken word, rapping, singing and tap,” explains Joshua Kissi.

Exploring the link between music and fashion, Sartorial Sounds showcases a series of photo shoots portraying the individual style of each artist, accompanied by a string of music performances. The video, directed by Dr. Woo (Jarrett Woo), gives you a glimpse into the two-day studio session where participating artists Mara Hruby, Joshua Bennett, Joekenneth Museau, Theo Martins, MeLo-X, Jesse Boykins III, Rinaldy Alarez worked together to record the track featured in the project. In between conversations, they talk about how style is strongly embedded by one’s personality (we couldn’t agree more that bow ties are not for everyone and only a few of people can make sweat pants look fashionable).

This is just the first installment of the Sartorial Sounds series; the second will be  a live performance in New York City. We’re already looking forward to it!

You’ll be able to see the completed project here and download the complete track from this video here.