Fashion label Band of Outsiders is unbashedly American in its design (which is a real good thing). Young, contemporary and equally bold in its marketing, the brand boasts endorsements by Rupert Grint and Tom Felton (also known as Ron Weasley and Draco Malfoy) as well as quintessential babes Kirsten Dunst, Jason Schwartzman and Dave Franco starring in its various video and polaroid-printed lookbooks. In carefully selecting elite stockists such as La Garconne and Opening Ceremony, the Los Angeles-based label carved an exclusive right to a reputation of hip.
At the 80th edition of Pitti Uomo event in Florence, Italy, The Business of Fashion speaks to BoO’s Scott Sternberg in lush greenery (also known as the gardens of Villa Cora) about the business element of the brand. Discussing European manufacturing, humble beginnings and juggling finances without compromising aesthetics, Sternberg equips himself with both the arts and smarts to turn Band of Outsiders into a successful institution built on immaculately tailored suits, sharp blazers and preppy-perfect dresses.
Footnote to budding designers: watch and learn.