Yoshi Masuda is a coffee-addicted older man on a mission to re-invigorate his fellow Japanese countryfolk. That’s right, you heard us, he’s put the record player on and pressed motivate, sorted through his grinder collection, packed up his trusty orange VW wagon, turned on the ignition, sticky taped a handy little shop sign on his windscreen, and driven into a broken road worthy trip around earthquake and tsunami-ravaged Japan.
Before we begin, Yoshi has a question; he wants to know what’s important to you when your heart has been broken into pieces. According to this hand-grinder maestro, the thing that you could do to help yourself, others, and your country can be discovered within your passions. In Yoshi’s case, this is making coffee. Like rebuilding your soul after a heartbreak, or a tsunami-like disaster, making coffee is a process in which you learn how to be humble.
Directed, shot, and edited by Japan-based filmmaker Mackenzie Sheppard, the documentary follows Yoshi’s travelling Hope Cafe around disaster-ravaged Japan, looking to give out coffee starter kits to people who would like to start their own hand made coffee shops. With each stop, Yoshi brings out his old records, sets up his wares, and proceeds to try to re-inspire a country with his particular blend of enthusiasm. If there is one things that Yoshi wants you to know, it’s that a human voice is stronger than a tsunami and with this, thanks to his love of a good drink, he plans to change the way people think and how they live. And as for you, by the end of this documentary you’ll no doubt be wanting to taste a cup of Yoshi’s hand processed enthusiasm kick-starting coffee yourself.